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Timothy Lawlor
CASE District I Chair
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2012 Communication Awards
We’ve adjusted the entry categories for the 2012 CASE District I Communication Awards to reflect recent trends in education communications and maximize opportunities for your best work to be recognized. Among other noteworthy changes, we have split up the university/college magazine category into three circulation groupings (identical to the CASE Circle of Excellence), and we have added a separate social media category.
Please note that all entries must have been printed or published between September 1, 2010 and August 31, 2011.
The nomination process for the 2012 Communication Awards has closed for this year. Judging is anticipated to conclude in early December, with winners being announced shortly thereafter.
WINNER ANNOUNCED! CLICK HERE TO VIEW OUR 2012 AWARD WINNERS
AWARD CATEGORIES
Quick Links
Admissions Recruiting Packages
I Admissions Viewbooks I
Advertising I
Annual Reports I
Campaign Materials and other Fund-raising Materials I
Digital Media I
Independent School Publications
I Magazines I
Newsletters/Newspapers I Posters I
Publication Packages I
Social Media I
Special Purpose Print Communications I
Websites
1. Admissions Recruiting Packages
Related suite of admissions recruiting pieces that reinforce one another and share visual elements. Interactive elements may be included only if they were produced as part of the package. Submit on disk and/or provide a URL.
2. Admissions Viewbooks
Individual admissions viewbooks or other primary recruiting publications. Enter recruiting packages in Admissions Recruiting Packages category.
3. Advertising
a) Print
Billboard, banner transit, or other form of exterior advertising, or published ads prepared for insertion in magazines, newspapers or other publications. For exterior advertising, submit 8"x10" color print mounted on poster board, plus original artwork. For published ads, submit on poster board with no more than a one-inch border.
b) Video
Maximum 60 seconds, one entry per tape or DVD. Label with institution's name, title, and ad name, plus running time.
4. Annual Reports
Annual reports developed as annual reports, NOT as campaign or specialty publications.
5. Campaign and other Fund-raising Materials
Materials designed to promote giving. No restrictions on format or color, but please explain concepts and goals in "Abstract" section of entry form.
Examples include:
- Case Statements
- Donor recognition pieces
- Event invitations and collateral materials
- Special or single-purpose solicitation materials
a) Print
b) Video—One entry per DVD. Label with institution's name, title, and ad name, plus running time.
6. Digital Media
For subcategory a, submit on disk, one entry per disk; also provide URL if applicable. Please label disk and case for identification, and specify purpose and medium. Be sure your disk will play on any platform. For subcategory b, provide link(s) to the app store(s) where the app is available for download. (Include this in your description of the entry on the submission form.) For subcategory c, provide URL, plus three printouts of screen captures showing samples of reader interactivity, i.e. blog posts.
a) Video produced for the Web promoting the institution or individual programs
b) Mobile phone applications
c) Best use of interactive features built into websites, such as blogs. Entries in this subcategory
require documented evidence of success.
7. Independent School Publications
Your print magazine, tabloid or newsletter, and Web-based periodical must be published at least twice a year. Viewbooks can be annuals. For subcategories a, b, and c, submit with complete hard copies of two different issues (one issue for viewbooks). For subcategory d, submit two different issues on disk, one entry per disk; also provide URL if applicable.
a) Magazines
b) Tabloids and Newsletters
c) Viewbooks for admissions recruiting purposes
d) Web-Based or Electronic HTML Periodicals
8. Magazines
Special and general interest magazines published at least twice a year, intended primarily for alumni/ae or other external audiences. For each entry, please submit two or three copies of at least two issues. In each circulation subcategory, separate awards will be given for:
- Best overall magazine
- Best design
- Best writing
a) Circulation: 29,999 or fewer
b) Circulation: 30,000 to 74,999
c) Circulation: 75,000 or greater
9. Newsletters/Newspapers
Periodicals aimed at alumni/ae, parents, and other external audiences. For each entry, please submit two or three copies of at least two issues.
a) Print, published at least twice a
year, one- or two-color
b) Print, published at least twice a year, full color
c) Electronic, web-based or HTML format, published at least twice a year
10. Posters
Print posters or posters distributed electronically as PDFs. Submit PDFs on disk, labelling both disk and case for identification.
11. Publication Packages
Related suite of items that reinforce one another, share visual elements, and are intended to achieve specific goals (i.e., rebranding initiative or promotion of a major event). Capital campaign pieces with shared elements should be entered in the Campaign and Other Fund-raising Materials category.
12. Best Use of Social Media Channels
This category recognizes best practices using social media channels such as Twitter and Facebook to promote your institution’s programming in alumni relations, fundraising, student recruitment and marketing, or other institutional priorities. Programs may be ongoing or new in 2010–2011 but must show evidence of a successful campaign. In your abstract, be sure to explain how your use of social media channels is innovative. Submit with printouts of up to three samples of social media used in your program; provide URLs where applicable. Entries in this category require documented evidence of success.
a) Social media in alumni programming
b) Social media in fundraising
c) Social media in student recruitment and marketing
d) Other uses of social media
13. Special Purpose Print Communications
One-time publications created to build institutional reputation or promote or describe a particular program, facility, or event; or any one-time publication created for a purpose not covered by other categories.
a) Single-sheet brochures, folded in any manner
b) Multi-page, stapled or perfect bound
14. Websites
a) Complete institutional websites
b) Individual sub-websites
Do not enter only your homepage for evaluation. Judges will only look at multi-page sites or multi-layered pages. Print out pages or place on CD viewable on any platform. Provide URL on entry form. If submitting on CD, feel free to include printouts of pages you’d like the judges to focus on, including specific URLs for each page. NOTE: All sites must be accessible to the public. Intranets and password-protected sites may be entered but only if passwords or mirror sites are provided. Should an entry win, entrants must agree to provide access to the site for up to two years.
ENTRY INSTRUCTIONS
The nomination process for the 2012 Communication Awards has closed for this year. Judging is anticipated to conclude in early December, with winners being announced shortly thereafter.
The submission of your work for the Communication Awards must be postmarked no later than October 7.
PRINT A COPY OF YOUR APPLICATION CONFIRMATION AND MAIL WITH ACTUAL ENTRY TO:
CASE District I Communication Awards
411 Waverley Oaks Road, Suite 331B
Waltham, MA 02452
Phone: +1 (781) 647-8151
Email: casedi@camihq.com
Direct general questions to John Ombelets at j.ombelets@neu.edu
ENTRY FEES
| Early Bird Entry (on or before September 16, 2011) | |
| CASE MEMBERS | $65.00 PER ENTRY |
| NON-MEMBERS | $90.00 PER ENTRY |
| Late Entry (between September 17 and October 7, 2011) | |
| CASE MEMBERS | $90.00 PER ENTRY |
| NON-MEMBERS | $115.00 PER ENTRY |
FREQUENTLY ASKED QUESTIONS
Q: What may I enter?
A. Communications issued or placed online between September 1, 2010 and August 31, 2011 are eligible, up to two entries per category, as many categories as you wish.
Q: How do I enter?
A: You can enter in three easy steps.
- Complete the APPLICATION form (it includes submitter's name, credits listing, and purpose statement).
- Pay the fee online and receive a ENTRY ID # (print out a copy of this when mailing entries).
- Send your entries (for print categories, two copies of each piece submitted) with the CATEGORY and
ENTRY ID # clearly marked on the outside. Make sure that multiple-piece entries are securely packaged either in an envelope or clipped together.
CASE DISTRICT I COMMUNICATION AWARDS
411 Waverley Oaks Road, Suite 331B
Waltham, MA 02452
Phone: +1 (781) 647-8151or
Email: casedi@camihq.com
The submission of your work for the Communication Awards must be postmarked no later than October 7.
Q: When a category contains two or three sub-categories, are the maximum allowable entries two for the entire category, or two for each subcategory?
A: Two for each subcategory.
Q: Do the nomination deadlines apply to the date the online entry form is submitted or the date the mailed entries are received?
A: The date the online entry form is submitted.
Q: If the entry has an expensive unit cost and we can only send one copy instead of two, is that okay?
A: You can still submit; however judging sometimes takes place in different locations and extra copies are helpful. If the lead judge feels that more than one sample is essential, you will be contacted to send an extra that can be returned if a self-addressed stamped envelope is enclosed with it.
Q: Must independent schools enter their magazines and web-based periodicals in the independent school categories for those communications?
A: No, they can enter in the relevant open categories if they choose. All of the categories are open to independent schools.
Q: In the website and digital media categories, can we submit a URL rather than a disk or tape?
A: Yes, but it should be accompanied by screen captures of the essential locations in the site. (This is also helpful should you win, because it will help the awards chair determine which image to show in the presentation of winners.)
Q: If I am submitting an entry in the "Magazine" category, how many copies of the magazine do I need to submit?
A: Three (3) copies each of 2 to 3 issues of the magazine should be mailed with your application confirmation.
Q: Are entries in the “Magazine” category automatically considered for the overall, design, and writing awards?
A: Yes, there is no need to specify that in your entry form.
Q: If we are fortunate enough to win, how many names can appear on the award certificate?
A: There is space for a maximum of three names.
*Click here
to view the 2011 Winners!
*Click here to view the 2010 Winners!
*Click here to view the 2009 Winners!